Today, the ultimate consumers are in confusion when it comes to buying something.  It is because they are very discerning and also because the market is flooded with choice. What ever be the case, no one can deny his or her liking for good products.  It is same in the case of diamonds also. But how to know which is a good diamond! Frankly, it is hard for the layman to know the genuineness of the stone. For instance, a stone, whichmany would believe to be a diamond, might not be one at all.