Alukkas’ story started about 50 years back in Thrissur, The cultural capital of Kerala. Probably the cultural competence of Thrissur has also made the town very rich in tradition of jewellery. Without doubt today Thrissur is one of the most important places for jewellery manufacturing in the country.Way back in1960, for A. J. Varghese, the founder, a salesman himself, a shop of his own was a dream come true. His experience as a salesman helped him immensely in the retailing business, for he knew THE CUSTOMER’very well.His aspirations to do some business took off but his was not a tall ambition, his aim was to do business by the best practices followed in the field and work hard to be the BEST. He was a simple,Godfearing man and was known for his simplicity at the beginning of his career and for charity later on. He had a large family to care of. His wife was Mrs. Elia Varghese. The couple was blessed with many children. Then had fifteen children – ten daughters and five sons. Mr. Jose, Mr. Paul, Mr. Francis, Mr.Joy Mr. Anto were the five sons. They grew into determined businessmen and were very futuristic. “Rare are leaders who inspire their team to look beyond immediate competition”. Their father, a philanthropist instilled in them humanitarianism. And their big family taught them to share. Once Gautama Buddha said, “if one will consider his environment and the society he lives in, he will surely bevery successful in all his endeavours in the long run.” And that was the blood and character of Alukkas.